For companies and organizations in every sector, compelling video content is no longer a niceto-have.
With 83% of worldwide Internet users now regularly watching online video, creating and distributing high-quality video content has become crucial to branding, marketing, communications, and customer retention efforts. Though almost every organization knows video is important to their brand and bottom line, many are daunted by the task of creating video content. For starters, there are so many types of videos to choose from: marketing videos, corporate communications videos, branded entertainment, video ads, how-to product videos, educational material, and many others. Then there are the questions of whether you should produce the content yourself or turn to a production company, and whether to distribute the videos online, on an intranet, a screen network, or via mobile phones – or all of the above. In addition, many organizations have trouble estimating how much their video projects will cost,
as well as how to measure the actual revenue impact video content makes on branding and
sales.
( Source : Universal McCann, April 2008)